By Julie Havercroft
For three days the extravaganza that is fast becoming the go-to show for any discerning farmer, namely the ADMA Agrishow, was held at Borrowdale Race Course, in mid-June.
ZiMunda Farming Magazine was represented by The Bindu Media team. We were out in force, handing out free copies of our latest issue, to show going farmers.
They were delighted to receive their magazines and it was, for me, a worthwhile exercise.
I met some interesting people and I now have some great story leads to follow up. I love the chance to get out of the office and to interact with people in a casual, relaxed environment. At the show, everyone is there to let their hair down, have a wander around getting very dusty, and generally taking in the sights. The atmosphere at the Agrishow, it has to be said, is heady and quite intoxicating. Noise, smells, sights assault the senses.
Both the tyre kickers and those there with a serious fact finding mission in mind, were represented. Speaking to me, representatives from more than one large agri-equipment dealership said they had had more serious interest from potential buyers this year than previously. For the members of the Agricultural Dealers and Manufacturer’s Association, this can only be an auspicious indication of the direction of farming in Zimbabwe. This is the aim of ADMA chairman and Landini’s Marco Garizio. This re-affirms for him, the logic behind holding an event of this size, over three days, representing over 170 agriculturally related businesses in Zimbabwe.
It has to also be said, that the hospitality tents at the show are second to none, and anything from the best Zimbabwean coffee to our very own locally brewed Castle draught, flow freely, as business deals are brokered.
It is a great opportunity for all exhibitors to showcase their products and ZiMunda has to be included in that category. We were proud to hand out our magazines and also to be part of such a vibrant, buzzing agricultural sector.